The second edition of the « HOO-HA Sensorimix Festival » receives in Barcelona some specialists in sensory and product development. These speakers shake up the classic sensory methods and go all out to inject them with originality, discrepancy and innovative experience tested on many applications.

Whether you're a specialist in Design, Marketing, Sensory Evaluation, QC/QA, or R&D, this festival is for you.

Programme: demonstrations, meetings and exchanges around the 5 senses. An out-of-this world trip in the heart of a unique sensory experience!